Events & Marketing for Destinations

Events & marketing that bring people through your doors.

We help destinations, shopping centres and communities grow foot traffic and sales. Strategy, campaigns and exceptional events — all working toward the same goal.

Noon-Years EveSouthcentre Mall · Record-setting attendanceFilm by Feel Good Events

Trusted by

Spruce Meadows
Calgary Stampede Foundation
University District
Calgary Downtown Association
Calgary Farmers' Market
City of Calgary
Oxford Properties
TD Canada Trust
Black Diamond Group
Canderel
Royop Development Corporation
Tsuut’ina Nation
United Way Calgary and Area
What we do

Events &
marketing.
Fully handled.

Connected capabilities for full-service projects and ongoing partnerships.

Events Creative Concept · Entertainment · Catering
  • Event strategy, audience definition, goals and target setting
  • Annual event programs, budget development and strategic consulting
  • Creative concepts, event naming and program design
  • Date, timing and venue selection; venue bookings
  • Event management, production schedules and run of show
  • Entertainment booking, artist management and talent logistics
  • Travel, accommodation, hospitality and green-room coordination
  • Vendor, exhibitor, market and artisan management
  • Catering, bar operations, ticketing and point-of-sale coordination
  • Staffing, on-site hosts and brand ambassadors
  • Stakeholder, community, partner and sponsor coordination

Annual event programs, festivals, brand activations, community events, grand openings and ribbon-cutting ceremonies.

Marketing Paid · Owned · Digital · OOH · Print · PR
  • Annual marketing strategy, campaign planning and budget development
  • Audience targeting, campaign messaging and channel planning
  • Media planning, buying and campaign scheduling
  • Paid search and paid social, including Google Ads and Meta campaigns
  • Out-of-home and digital out-of-home advertising
  • Radio, newspaper and magazine advertising
  • Social media management and content calendars
  • Influencer marketing and creator partnerships
  • Email marketing and newsletters
  • Public relations, press releases and media outreach
  • On-site media hosting and broadcast coordination
Creative & Content Graphic Design · Photography · Video · Web
  • Creative direction, campaign concepts and copywriting
  • Graphic design and event visual identity
  • Advertising creative for digital, out-of-home, radio and print
  • Event photography and video production
  • Social content, short-form video and reels
  • Photo and video shoot production, model casting and coordination
  • Website design, content updates and ongoing management
  • Signage, wayfinding, environmental graphics and print production
Technical & Site AV · Staging · Permits · Site logistics
Production & site operations
  • Site planning, event layouts and venue coordination
  • Audio-visual production, sound, lighting, staging and rigging
  • Stage design, stage management, LED screens and digital signage
  • Décor, florals and custom builds
  • Equipment rentals, transport and vendor deliveries
  • Load-in, load-out, site crews and on-site logistics
  • Permit and licence coordination, including liquor and building permits
  • Event safety, risk management and weather contingency planning
  • Coordination with municipalities, fire, police and Alberta Health Services
Seasonal décor & asset management
  • Seasonal and holiday décor programs
  • Large-scale holiday lighting and décor installations
  • Custom sourcing, equipment purchasing and import coordination
  • Installation crews and on-site management
  • In-season maintenance and repairs
  • Takedown, transportation and storage
  • Equipment inventory, maintenance and long-term asset management
Measurement KPIs · Metrics · Board Ready Reports
  • Measurement plans, KPI definitions and reporting frameworks
  • Attendance tracking, visitor traffic analysis and on-site data collection
  • Paid media, social and email campaign reporting
  • Media monitoring and coverage reporting
  • Post-event evaluation and performance reports
  • Quarterly scorecards, board-ready reporting and annual reviews
  • Budget review and recommendations for the next event, campaign and annual plan
In the field
Calgary Downtown Association · Glow Festival
University District · U/D Night Market
Southcentre Mall · Noon-Years Eve
Circle Carnival · The Big Top
Calgary Farmers’ Market · World Cup viewing party
Circle Carnival · Main stage aerial performance
Circle Carnival · Too Many Zooz
University District · Northwestival
United Way · Community Impact Awards Gala
TD Canada Trust · Pride Block Party
Who we work best with

For places with people to reach. And goals to hit.

For those who need

A year-round partner
Your goals. Our team.

We plan the year, lead the marketing and produce the events. We work as an extension of your team, stay accountable for the full program, measure the results and build on what works.

Most of our work lives here.

For those who need

One project.
Every detail handled.

We take on select one-off projects as your full-service production partner, from the first idea through delivery.

Bring us in early. We’ll talk through your goals, scope and budget, then build the right plan.

How we fit with your team

Your team, with more behind it.

Have an internal marketing or events team? We work alongside them.

Need the whole program managed? We can lead it.

More than a partner. An extension of your team.

How we’re different

Three things we bring to every event.

01 — Pillar

Strategic partnership

We work as a partner at the table, not a vendor waiting for instructions. We take the time to understand your goals, your audience, your stakeholders, and what the event actually needs to do.

02 — Pillar

Creative that carries weight

We shape experiences around real goals, not random ideas. The result is thoughtful, high-quality work that feels aligned, memorable, and worth coming back to.

03 — Pillar

Proof beyond the event

We care about what happens after the event ends. That means helping clients understand what worked, why it worked, and what to build on next.

What we create

Experiences that do real work.

A great event should do more than fill a space or check a box.

It should create energy around a place. Build trust in a brand. Give people a reason to return. Help stakeholders feel confident in what’s being built. Leave people with the sense that this matters.

Whether we’re helping bring life to a new development, supporting an institution with a high-stakes event, or creating something families return to year after year — our goal stays the same.

  • A.Bringing places to life
  • B.Building community connection
  • C.Creating moments people return to
  • D.Delivering with care and precision
Selected work

Big challenges. Big results.

From integrated marketing campaigns to place-based activations and high-stakes live productions, we create work that reaches people, drives attendance and delivers results.

Feature
Full Service Marketing & Event Program · Year Round · Two Locations

Calgary Farmers’ Market

We lead the full marketing program and entire event calendar, driving record-setting footfall.

8,470 Record day
+40% YoY traffic
320,000 Guests in one summer
View Project →
Long-Term Partnership · Since 2017

University District

We’ve been producing the full event program for ten years and counting.

9 Years as partner
0 Residents when we started
3,500+ Residents today
View Project →
City Festival · Calgary Downtown Association

Glow Winter Festival

We hosted 150,000+ people downtown for a three-day winter festival spanning four city blocks.

150,000+ Attendance
4 City blocks
3 Nights
View Project →
Cultural Placemaking · 1,200 Acre Masterplan Community

Taza Development Corp.

We produce the full event program for North America’s largest Indigenous-led development.

1,200 Acre masterplan
— Attendance
— Events produced
View Project →
Brand Activation · Barbie Roller Rink

Spruce Meadows

We operated a custom 2,400sf Barbie roller rink for three days in collaboration with Mattel and Spruce Meadows.

— Attendance
— Days activated
— Media impressions
View Project →
Event & Marketing Campaign · TD Canada Trust

TD Pride Block Party

In partnership with TD Canada Trust, we’ve produced Canada’s largest TD Pride event for eight years and counting, setting attendance records year after year.

8 Years running
— Attendance
— Partners engaged
View Project →
Events · Marketing · Multi-Year Program Strategy

Calgary Stampede Foundation

We’re producing events & marketing campaigns drawing three times the attendance targets.

3× Attendance target
600+ Per screening
— Total attendance
View Project →
Let’s talk

Tell us your goals. What do you want to achieve?

Foot traffic. Sales. Awareness. A whole new audience. An exceptional event or marketing campaign.

Bring us the challenge. We’ll build the plan and make it happen.