DRIVING CUSTOMER ENGAGEMENT

Township Shopping Centre

In a time when nearly anything can be purchased online and delivered to your door overnight, shopping centres must be especially attuned to their customers’ needs in order to stay relevant. Township met this challenge by integrating event planning into their marketing and community engagement strategy from the outset, and bringing on Feel Good Events as a trusted partner in the process.

Working collaboratively, we transformed their parking lot through multiple seasons into a bustling outdoor market, stage, beer garden, and activity centre. The Night Market, Christmas Market, and Car Show events we produced with Township were hugely significant to their annual marketing strategy and measurably expanded their customer base.

7 CUSTOM EVENTS IN 1 YEAR, INCLUDING:
10,000+ ATTENDEES
1 GRAND OPENING
1 CLASSIC CAR SHOW
2 BEER GARDENS
12 BANDS
ENDLESS SMILES